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Vermont Department of Labor and Industry (DOLI)
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- THE CHALLENGE
- Improve Vermonters’ understanding and appreciation of the Department’s services.
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- THE STRATEGY
- Create a series of informative television, radio, and newspaper Public Service Announcements featuring Willem Lange as spokesperson.
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- Secure media appearances and op-ed opportunities for Department Commissioner R. Tasha Wallis
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- THE RESULT
- Statewide campaign successfully reshaped DOLI’s image.
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- THE TESTIMONIAL
- “We retained Jim Tabor to help reshape the image of the Department of Labor and Industry. His firm was economical, a pleasure to work with, and far exceeded our expectations. We recommend them highly to any client large or small.”
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Linda McIntyre
Deputy Commissioner (1999-2002)
Vermont Dept. of Labor and Industry
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