| SUCCESS STORY |
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Lake Champlain Regional Chamber of Commerce
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- THE CHALLENGE
- Promote Burlington and the Lake Champlain Region nationally as a desirable four-season tourism destination.
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- THE STRATEGY
- Position Burlington and region as “Seattle of the East,” emphasizing recreational benefits of Lake Champlain and the Green Mountains, plus the sophisticated ambience of a university town—without big-city hassles.
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- THE RESULT
- Positive feature reports in:
New York Times
Boston Globe
Providence Journal
Montreal Gazette
Northwest Airlines In-Flight Magazine
American Airlines In-Flight Magazine
Discovery Channel
Arts & Entertainment (A&E) Network
National Geographic Traveler
American Heritage
Yankee
Many others…
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- THE TESTIMONIAL
- “Gillen Tabor Communications, Inc. has generated major national publicity worth hundreds of thousands of dollars for the Lake Champlain Regional Chamber of Commerce. We are extremely pleased with these results.”
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Tim Shea, Vice President
Lake Champlain Chamber of Commerce
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