| SUCCESS STORY |
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- THE CHALLENGE
- Launch new ABC-22 News Feature, A Hard Look With Ruth Dwyer.
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- THE STRATEGY
- 1. Work with Ruth Dwyer to refine television persona and skills.
2. Create new public and media awareness of Ruth Dwyer as journalist, rather than political icon.
3. Establish Ruth Dwyer’s ability to report authoritatively and objectively on issues important to Vermonters
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- THE RESULT
- News reports about the new programming in Burlington Free Press, Seven Days, and WCAX Channel 3.
A Hard Look With Ruth Dwyer debuted on January 31, 2002, and has been one of the station’s most-watched features.
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- THE TESTIMONIAL
- “I hired Gillen Tabor Communications to take on one of the station's most important projects...the debut of our ‘Hard Look with Ruth Dwyer’ news series. I found the firm to be buttoned up, knowledgeable and extremely strategic in disseminating the proper message. As a result, the project was met by intended positive media response and remains a huge success today.”
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Larry Delia
General Manager
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